mohamad's CV
mohamad abou hechme
Marketing & Communication Manager | Brand Strategy | Team Leadership
Profile summary
Strategic Marketing and Communication Manager with 16 years shaping brand strategy and driving growth across the GCC. Trilingual in Arabic, English, and Spanish, combining cross-cultural team leadership with expertise in digital marketing, stakeholder engagement, and budget management. Known for executing high-value government communication projects and expanding key client portfolios in Saudi Arabia. Committed to delivering measurable marketing outcomes through data-backed optimization and cross-functional collaboration.
Career highlights
Government Communication Projects: Administered high-value government communication projects totaling over SAR 27M for clients like Sakani and the Ministry of Media.
Contract Expansion: Renewed and expanded client contracts annually for three years, increasing total annual value from SAR 5M to SAR 30M.
Account Portfolio Management: Managed 2 major accounts including Mayar Foods and Saudi Energy Efficiency Center alongside projects with Domino's Pizza and the Digital Government Authority.
Key skills
Professional experience
Shaped marketing and communication strategy, steering brand visibility and alignment across initiatives. Manages budget allocation and resource deployment while maintaining cross-functional coordination for messaging integrity.
- Supervised marketing budget and resources, ensuring successful allocation across initiatives.
- Collaborated with cross-functional teams to maintain cohesive brand messaging and integrity across materials.
- Built and maintained strong relationships with stakeholders, partners, and media agencies to enhance visibility.
- Oversaw digital marketing initiatives, including social media, email marketing, and content creation.
Guided agency operations spanning business development, financial spending, and project management while directing brand roadmaps. Steered marketing functions, establishing brand plans and adapting strategies to market research.
- Facilitated brainstorming sessions with creative teams to build community relationships, overarching content themes, and narratives.
- Managed financial operations by controlling budgets and spending to secure share revenue events for the agency and clients.
- Oversaw proposals and marketing consultations to support overall firm activities.
Directed key accounts and branding strategies for Mayar Foods and the Saudi Energy Efficiency Center, alongside initiatives for Domino's Pizza and the Digital Government Authority. Steered market research operations, consumer preference analysis, and brand introduction due diligence.
- Conceptualized and executed marketing strategies based on brand strengths and growth goals.
- Gathered market research and developed creative briefs to present ideas to clients.
- Planned initiatives to reach target audiences during engagements.
Guided government communication projects and national campaigns across multiple accounts while overseeing client contracts and cross-functional deliverables.
- Renewed and expanded client contracts annually for three years, increasing total annual value from SAR 5M to SAR 30M.
- Administered high-value government communication projects totaling over SAR 27M for clients like Sakani and the Ministry of Media.
- Guided successful project lifecycles for national housing campaigns, including TVC and 360 degree campaign execution for the Ministry of Housing.
- Established strategies to position the company as a leading brand while overseeing profitability and revenue.
- Converted requirements into roadmaps and marketing campaigns to improve business performance and customer service standards.
- Managed client accounts for iSTYLE campaigns across Riyadh.
- Coordinated creative deliverables between internal teams and local stakeholders.
- Analyzed campaign performance to provide actionable recommendations for continuous improvement.
- Built and maintained relationships with stakeholders, partners, and media agencies.
- Converted requirements into compelling roadmaps, effective marketing campaigns, and branding to improve business performance.
- Established operational excellence and higher standards for customer service to position the company as the leading brand.
Education
business analytics
- Beirut, Lebanon
system thinking
- Riyadh, Saudi Arabia
Bachelor of business administration - system thinking 2019
Languages
Arabic · Native
English · Native
Spanish · Intermediate